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Buying guide

Best electric toothbrushes under £300

Chosen from what the Amazon listings state, not tested by us. How we pick

Note: This page contains affiliate links. If you buy through them we may earn a commission at no extra cost to you. Learn more

Top picks at a glance

Compare them all

  • Best overall

    Oral-B iO6: Sensitive and Super-Sensitive modes, display

    Five named modes: Daily Clean, Intense Clean, Sensitive, Super-Sensitive and Whitening.

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  • Best value

    Sonicare 7900: 62,000 movements, 4 heads, USB travel case

    Philips lists 62,000 bristle movements per minute with four modes and three intensity levels.

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  • Most features

    Oral-B iO9: 7 modes, 3 heads, charging travel case

    Seven clean modes and a coloured interactive display that tracks brushing time and shows battery level.

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You do not have to buy the newest flagship to get the features that matter most day to day. Below the top tier, both Oral-B and Philips sell brushes that still have a pressure sensor, app connection and a travel case, often with more heads in the box. This guide compares eight models in that upper mid-range, using only the features each Amazon listing states. We look at how each brush warns you about pressure, whether it connects to an app, what kind of case it comes with and whether that case charges the handle, plus modes and included heads. Where a listing is silent, for example on battery life, we flag it so you know what to check. If you mainly want a pressure warning and a case for trips, you will find several solid options here.

All products compared

Details as stated in the Amazon listing or by the manufacturer. See the current price on Amazon.

The products in detail

No. 1 · Oral-B

Oral-B iO6: Sensitive and Super-Sensitive modes, display

The iO6 names both Sensitive and Super-Sensitive modes and adds a three-way pressure sensor and display. The clearest gentle-mode choice in the Oral-B range here.

In its favour

  • Five named modes: Daily Clean, Intense Clean, Sensitive, Super-Sensitive and Whitening.
  • The iO pressure sensor signals too hard, too soft or just right, and the display shows time and battery level.
  • Spare heads and a travel case or brush head holder are included, and the app tracks where you brush.

Good to know

  • Oral-B says the battery lasts for days but gives no exact figure.
  • The case is not described as a charging case, and the charger is two-pin with no adapter.
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Listing title: Oral-B iO6 Electric Toothbrush, Black, with Travel Case and Spare Head...

No. 2 · Oral-B

Oral-B iO9: 7 modes, 3 heads, charging travel case

The iO9 brings 7 modes, a coloured display, three heads and a charging travel case. A strong Oral-B choice if you want a case that charges.

In its favour

  • Seven clean modes and a coloured interactive display that tracks brushing time and shows battery level.
  • Three brush heads come in the box, along with a charging travel case and a brush head holder.
  • AI position detection tracks where you brush, and the handle connects to the Oral-B app.

Good to know

  • This listing does not mention the pressure sensor in its bullets, so check the box contents if that matters.
  • It ships with a two-pin charger and no adapter, which needs a shaver socket or a separate adapter.
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Listing title: Oral-B iO9 Electric Toothbrush for Adults, Black, App Connected Handle...

No. 3 · PHILIPS

Sonicare DiamondClean 9900 Prestige: SenseIQ, 5 modes, 4 heads

The 9900 Prestige lowers intensity automatically when you press too hard, according to Philips, and flashes its light ring as a warning. A strong pick with four heads.

In its favour

  • SenseIQ lowers the intensity when you press too hard, according to Philips, and the light ring flashes as a pressure warning.
  • Five brushing modes and three intensity levels give a wide range of settings, from gentler to stronger brushing.
  • The set list includes four A3 Premium All-in-One heads, a charging travel case and a charging stand.

Good to know

  • There is no handle display on this generation, so coverage and session feedback live in the Sonicare app instead.
  • The listing does not state battery life in days or the bristle movements per minute.
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Listing title: Philips Sonicare DiamondClean 9900 Prestige Electric Toothbrush, with ...

No. 4 · Oral-B

Oral-B iO8: pressure sensor, display, 3 hour fast charger

The iO8 combines a display, app tracking and a three-way pressure sensor with a 3 hour fast charger. It suits buyers who like quick top-ups more than a charging case.

In its favour

  • The iO pressure sensor signals if you brush too hard, too soft or just right.
  • The display selects modes, tracks time, shows battery level and tells you when to replace the head.
  • A 3 hour fast charger and a travel case are included, and the app tracks where you brush in real time.

Good to know

  • The title says 6 modes but a bullet mentions 5 cleaning modes, so the exact count is unclear from the listing.
  • The travel case is not described as a charging case, and only one brush head is included.
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Listing title: Oral-B iO8 Electric Toothbrushes For Adults, Gifts For Women / Men, Ap...

No. 5 · Oral-B

Oral-B iO7: 5 modes, display, 3 hour fast charger

The iO7 keeps the display, app and fast charger of the iO8 with five modes. A practical step down if you do not need extra modes.

In its favour

  • Five cleaning modes chosen on the display, which also tracks brushing time, head changes and battery level.
  • A 3 hour fast charger and a travel case are included for trips.
  • The app tracks how and where you brush in real time, and the specs list Bluetooth and a pressure sensor.

Good to know

  • The travel case is a plain case, not a charging one, so take the charger on longer trips.
  • Only one brush head comes in the box and battery life in days is not stated.
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Listing title: Oral-B iO7 Electric Toothbrushes For Adults, App Connected Handle, 1 T...

No. 6 · PHILIPS

Sonicare 7900: 62,000 movements, 4 heads, USB travel case

The Sonicare 7900 includes a USB charging travel case and four W2 heads. A lower-cost way to get a charging case.

In its favour

  • Philips lists 62,000 bristle movements per minute with four modes and three intensity levels.
  • Four W2 Optimal White heads come in the box, more than most premium sets in this range.
  • A USB charging travel case is included, and the handle pulses slightly as a pressure reminder.

Good to know

  • There is no brush head detection or SenseIQ, which the DiamondClean and Prestige models add.
  • The listing does not state battery life in days, so the case is your backup on longer trips.
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Listing title: Philips Sonicare 7900 Electric Toothbrush, Sonic Toothbrush with App, ...

No. 7 · PHILIPS

Sonicare DiamondClean Smart 9400: brush head detection, app

The DiamondClean Smart 9400 lets you pick from 4 modes and 3 intensity levels, with a flashing light ring if you press too hard. A good mid-point.

In its favour

  • Four brushing modes and three intensity levels, with a light ring on the handle that flashes if you press too hard.
  • The box includes two heads (A3 Premium All-in-One and G3 Premium Gum Care), a charging glass and a USB charging travel case.
  • Brush head detection is listed in the title, and the handle connects to the Philips Sonicare app for brushing guidance.

Good to know

  • The listing does not give a battery figure in days, so you cannot plan trip length from the page alone.
  • There is no SenseIQ automatic intensity reduction here; that feature is reserved for the Prestige models in this range.
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Listing title: Philips Sonicare DiamondClean Smart 9400 Electric Toothbrush, Sonic To...

No. 8 · PHILIPS

Sonicare DiamondClean 9000: 62,000 movements, up to 14 days

The DiamondClean 9000 offers 12 settings from 4 modes and 3 intensities, with a light ring pressure warning. Suits buyers who want to fine-tune strength.

In its favour

  • Philips states up to 62,000 bristle movements per minute and up to 14 days of regular brushing on a full charge.
  • Four modes (Clean, White+, Gum Health, Deep Clean+) and three intensities give 12 settings in total.
  • Ships with a charging stand and a USB charging travel case, plus a brush head replacement reminder.

Good to know

  • Only one C3 Premium Plaque Control head is included, so budget for spare heads soon after buying.
  • There is no handle display; app pairing is needed for guided brushing and progress tips.
Check price on AmazonAffiliate link

Listing title: Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbr...

Read before you buy

More buying guides: Choosing an electric toothbrush

Brush and Floss chooses every product independently, based on what its Amazon listing states. We may earn a commission on purchases made through the affiliate links above. As an Amazon Associate we earn from qualifying purchases.